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# Episode Title Description People Date
101 Raising Venture Capital Chapter 4 Christian Hernandez, Co-Founder and Managing Partner at White Star Capital, explains what is bootstrapping. Christian Hernandez 18 Dec 2014
102 Raising Venture Capital Chapter 3 Christian Hernandez, Co-Founder and Managing Partner at White Star Capital,explains the dynamics between venture capitalists, shareholders and clients. Christian Hernandez 18 Dec 2014
103 Raising Venture Capital Chapter 2 Christian Hernandez, Co-Founder and Managing Partner at White Star Capital, presents trends in technology that are interesting for venture capital companies. Christian Hernandez 18 Dec 2014
104 Raising Venture Capital Chapter 1 Christian Hernandez, Co-Founder and Managing Partner at White Star Capital, explains what is venture capital. This lecture took place at the Saïd Business School, University of Oxford on November 25th, 2014. Christian Hernandez 18 Dec 2014
105 How Can I Protect My Ideas? - Chapter 6 Robert Anderson, Intellectual Property Lawyer at Hogan Lovells, summarises the lecture with final remarks on intellectual property. This lecture took place at the Saïd Business School, University of Oxford on November 18th, 2014. Robert Anderson 18 Dec 2014
106 How Can I Protect My Ideas? - Chapter 5 Robert Anderson, Intellectual Property Lawyer at Hogan Lovells, explains what are the commercial and practical matters to keep in mind when you want to protect your business idea.This lecture took place at the Saïd Business School, University of Oxford o Robert Anderson 18 Dec 2014
107 How Can I Protect My Ideas? - Chapter 4 Robert Anderson, Intellectual Property Lawyer at Hogan Lovells, explains what is a patent. This lecture took place at the Saïd Business School, University of Oxford on November 18th, 2014. Robert Anderson 18 Dec 2014
108 How Can I Protect My Ideas? - Chapter 3 Robert Anderson, Intellectual Property Lawyer at Hogan Lovells, explains what is a copyright. This lecture took place at the Saïd Business School, University of Oxford on November 18th, 2014. Robert Anderson 18 Dec 2014
109 How Can I Protect My Ideas? - Chapter 2 Robert Anderson, Intellectual Property Lawyer at Hogan Lovells, explains what is a trademark. This lecture took place at the Saïd Business School, University of Oxford on November 18th, 2014. Robert Anderson 18 Dec 2014
110 How Can I Protect My Ideas? - Chapter 1 Robert Anderson, Intellectual Property Lawyer at Hogan Lovells, explains what is intellectual property. This lecture took place at the Saïd Business School, University of Oxford on November 18th, 2014. Robert Anderson 18 Dec 2014
111 Creative Commons How Can I Know If My Idea Is Good? - Chapter 6 Dave Fletcher, Founder and Managing Director of White October summarises the lecture with final remarks on customer discovery. This lecture took place at the Saïd Business School, University of Oxford on November 11th, 2014. Dave Fletcher 01 Dec 2014
112 Creative Commons How Can I Know If My Idea Is Good? - Chapter 5 Dave Fletcher, Founder and Managing Director of White October explains how to test the solutions in customer discovery. This lecture took place at the Saïd Business School, University of Oxford on November 11th, 2014. Dave Fletcher 01 Dec 2014
113 Creative Commons How Can I Know If My Idea Is Good? - Chapter 4 Dave Fletcher, Founder and Managing Director of White October presents the ideas on how to test the problem in customer discovery. This lecture took place at the Saïd Business School, University of Oxford on November 11th, 2014. Dave Fletcher 01 Dec 2014
114 Creative Commons How Can I Know If My Idea Is Good? - Chapter 3 Dave Fletcher, Founder and Managing Director of White October summarises the main issues regarding the customer development theory. This lecture took place at the Saïd Business School, University of Oxford on November 11th, 2014. David Fletcher 01 Dec 2014
115 Creative Commons How Can I Know If My Idea Is Good? - Chapter 2 Dave Fletcher, Founder and Managing Director of White October explains the preparation process for customer discovery. This lecture took place at the Saïd Business School, University of Oxford on November 11th, 2014. Dave Fletcher 01 Dec 2014
116 Creative Commons How Can I Know If My Idea Is Good? - Chapter 1 Dave Fletcher, Founder and Managing Director of White October explains what is customer development. This lecture took place at the Saïd Business School, University of Oxford on November 11th, 2014. Dave Fletcher 01 Dec 2014
117 Creative Commons How Do I Market My Business And Sell Products? - Chapter 6 AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift summarises the lecture with some final remarks. This lecture took place at the Saïd Business School, University of Oxford on November 4th, 2014. AJ Leon 18 Nov 2014
118 Creative Commons How Do I Market My Business And Sell Products? - Chapter 5 AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift presents the effective pitching an sales techniques. AJ Leon 18 Nov 2014
119 Creative Commons How Do I Market My Business And Sell Products? - Chapter 4 AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift explains why the community is more powerful than a customer base. AJ Leon 18 Nov 2014
120 Creative Commons How Do I Market My Business And Sell Products? - Chapter 3 AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift presents the basics of content marketing. AJ Leon 18 Nov 2014
121 How Do I Market My Business And Sell Products? - Chapter 2 AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift presents the theory behind positioning and branding in order to drive traffic and generate interest in any business. AJ Leon 18 Nov 2014
122 How Do I Market My Business And Sell Products? - Chapter 1 AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift presents his background and his company. This lecture took place at the Saïd Business School, University of Oxford on November 4th, 2014. AJ Leon 18 Nov 2014
123 Business Model Canvas and Lean approach Chapter 4 Maria Nikolou, Senior Programme Manger in the Entrepreneurship Centre, Saïd Business School summarises her lecture with final remarks. This lecture took place at the Saïd Business School, University of Oxford on October 28th, 2014. Maria Nikolou 12 Nov 2014
124 Business Model Canvas and Lean approach Chapter 3 Maria Nikolou, Senior Programme Manger in the Entrepreneurship Centre, Saïd Business School presents basic information concerning the customer development and minimum viable product. This lecture took place at the Saïd Business School, University of Oxfor Maria Nikolou 12 Nov 2014
125 Business Model Canvas and Lean approach Chapter 2 Maria Nikolou, Senior Programme Manger in the Entrepreneurship Centre, Saïd Business School presents the Business Model Canvas and useful tips on how to use it. Maria Nikolou 12 Nov 2014
126 Business Model Canvas and Lean approach Chapter 1 Maria Nikolou, Senior Programme Manger in the Entrepreneurship Centre, Saïd Business School presents the Lean approach. Maria Nikolou 12 Nov 2014
127 Future-Proofing Business - Chapter 3 Pamela Hartigan, Director of the Skoll Centre for Social Entrepreneurship presents the B-Impact Assessment tool. This lecture took place at the Saïd Business School, University of Oxford on October 21st, 2014. Pamela Hartigan 03 Nov 2014
128 Future-Proofing Business - Chapter 2 Pamela Hartigan, Director of the Skoll Centre for Social Entrepreneurship presents the B-Impact Assessment tool. This lecture took place at the Saïd Business School, University of Oxford on October 21st, 2014 Pamela Hartigan 03 Nov 2014
129 Future-Proofing Business - Chapter 1 Pamela Hartigan, Director of the Skoll Centre for Social Entrepreneurship introduces the concept of future-proofing business. This lecture took place at the Saïd Business School, University of Oxford on October 21st, 2014. Pamela Hartigan 03 Nov 2014
130 How do I start a Business? – Chapter 5 Constantin Coussios, Professor in the Institute for Biomedical Engineering at the University of Oxford, introduces the initial steps needed to launch a venture and issues to consider. Constantin Coussios 27 Oct 2014
131 How do I start a Business? – Chapter 4 Constantin Coussios, Professor in the Institute for Biomedical Engineering at the University of Oxford, introduces the initial steps needed to launch a venture and issues to consider. In this chapter Prof. Coussios introduces basic terms and concepts. Constantin Coussios 27 Oct 2014
132 How do I start a Business? – Chapter 3 Constantin Coussios, Professor in the Institute for Biomedical Engineering at the University of Oxford, introduces the initial steps needed to launch a venture and issues to consider. Constantin Coussios 27 Oct 2014
133 How do I start a Business? – Chapter 2 Constantin Coussios, Professor in the Institute for Biomedical Engineering at the University of Oxford, introduces the initial steps needed to launch a venture and issues to consider. Constantin Coussios 27 Oct 2014
134 How do I start a Business? – Chapter 1 Constantin Coussios, Professor in the Institute for Biomedical Engineering at the University of Oxford, introduces the initial steps needed to launch a venture and issues to consider. Constantin Coussios 27 Oct 2014
135 How do I start a Business? - Introduction Constantin Coussios, Professor in the Institute for Biomedical Engineering at the University of Oxford, introduces the initial steps needed to launch a venture and issues to consider. Constantin Coussios 27 Oct 2014
136 Creative Commons Future Proofing Business: Beyond CSR Pamela Hartigan, Director, Skoll Centre for Social Entrepreneurship, Saïd Business School, discusses some emerging models of entrepreneurial ventures that have a social and/or environmental mission at their core. Pamela Hartigan 26 Feb 2014
137 Creative Commons Understanding Financial Control Simon Husband, Director, Richardsons Financial Group gives some frank advice on taxes, record-keeping and financial control for entrepreneurs in the early stage of business. Simon Husband 26 Feb 2014
138 Creative Commons Building a Business 2013-14: The Art and Practice of Negotiation Ian Kessler, Professor of International Human Resource Management, King's College London, gives a talk for the 2013-14 Building a Business series Ian Kessler 12 Feb 2014
139 Creative Commons Raising capital, doing deals Henry Davis, Senior Associate, Index Ventures, gives a talk for the 2013-14 Series of Building a Business Henry Davis 12 Feb 2014
140 Building a Business 2013/14: Protecting your ideas: intellectual property Ian Bingham, Senior Partner, IP Asset LLP, gives a talk for the Building a Business seminar series looking at intellectual property law and how new businesses can protect their ideas Ian Bingham 18 Dec 2013
141 Building a Business 2013/14: From business models to business plans Barbara Diehl and Maria Nikolou, The Entrepreneurship Centre, Saïd Business School give a talk for the Building A Business seminar series looking at creating a business plan from business models. Barbara Diehl, Maria Nikolou 18 Dec 2013
142 Creative Commons In real life the tortoise loses: Leading an international media business in the twenty first century: GTC Barclay Lecture 2013 Dame Helen Alexander, Chairman of UBM plc, the Port of London Authority (PLA) and Incisive Media gives the 2013 Barclay Lecture Dame Helen Alexander 10 Dec 2013
143 Evolutionary Mechanisms in Business. Warden's Distinguished Lecture: Dr Leszek Czarnecki, Chairman of the Supervisory Board of Getin Noble Bank, gives a talk on dual nature of business. Leszek Czarnecki 10 Dec 2013
144 Business and Human Rights: Voluntary Expectations or Legal Obligations? Professor R McCorquodale, British Institute of International and Comparative Law (Director); University of Nottingham Robert McCorquodale 05 Dec 2013
145 Creative Commons FMR 41 Businesses' human rights responsibilities Businesses have the responsibility to avoid infringements of human rights that could lead to displacement and also to take actions to remedy their human rights violations that might lead to displacement. Corinne Lewis 08 May 2013
146 Creative Commons Building a Business 2012/13: Taking the First Steps: Company Basics Martin Chilcott, founder and CEO of 2 degrees, specialises in the environment and education. 2 degrees is the largest community for sustainable business globally. Martin Chilcott 15 Mar 2013
147 Creative Commons 5.5 Cultural Heritage and the Global Market Professor Linda Scott (DP World Chair for Entrepreneurship and Innovation, Saïd Business School) delivers the final part of the lecture "How can leadership development and the world of commerce contribute?". Linda Scott 28 Feb 2013
148 Creative Commons 5.4 Cultural Economics and the Heritage Industry Dr Pegram Harrison (Fellow in Entrepreneurship, Saïd Business School) delivers part 4/5 of the lecture "How can leadership development and the world of commerce contribute?". Pegram Harrison 28 Feb 2013
149 Creative Commons 5.3 Culture in Executive Education: Tangible Evidence Tracey Camillieri (Director, Oxford Strategic Leadership Programme, Saïd Business School) talks about culture in Executive Education. Tracey Camillieri 28 Feb 2013
150 Creative Commons 5.2 Roy Westbrook: How Can Leadership Development and the World of Commerce Contribute? Professor Roy Westbrook (Deputy Dean, Saïd Business School) delivers part 2/5 of the lecture "How can leadership development and the world of commerce contribute?". Roy Westbrook 28 Feb 2013
151 Creative Commons 5.1 Introduction: How Can Leadership Development and the World of Commerce Contribute? In this talk Professor Donna Kurtz introduces the fifth lecture in the series "How can leadership development and the world of commerce contribute?". Donna Kurtz 28 Feb 2013
152 The Social Economy: Unleashing Value and Productivity through Social Technologies Over 70 percent of companies are using social technologies in some way, however very few come anywhere close to achieving the full potential benefit. Drummond Bone, Michael Chui, James Manyika, Marc Ventresca 02 Jan 2013
153 Creative Commons Humanitarian Innovation Project: launch event Special seminar by Dr Alexander Betts, Louise Bloom and Dr Naohiko Omata (University College Dublin) recorded on 15 November 2012 at the Oxford Department of International Development, University of Oxford. Alexander Betts, Louise Bloom, Naohiko Omata 22 Nov 2012
154 Creative Commons Creating a 'John Lewis' economy? - encouraging Corporate Diversity for Sustainable Growth The Coalition Government is committed to greater corporate diversity in the financial services sector, and are promoting 'John Lewis' style mutuals to deliver public services. Jonathan Michie 02 Oct 2012
155 Creative Commons Creating a 'John Lewis' economy? - encouraging Corporate Diversity for Sustainable Growth The Coalition Government is committed to greater corporate diversity in the financial services sector, and are promoting 'John Lewis' style mutuals to deliver public services. Jonathan Michie 02 Oct 2012
156 Creative Commons The Media-Industrial Complex: Comparing the influence of Murdoch and Berlusconi? Steven Barnett, Westminster and Benedetta Brevini, City University, give a talk for the Reuters Institute Seminar series. Steven Barnett, Benedetta Brevini 25 Jun 2012
157 Creative Commons Masterclass - Climate Change: Justice and Benefit Final of four masterclass sessions on Economic Thought. With Professor John Broome (White's Professor of Moral Philosophy at Oxford University). John Broome 18 Jun 2012
158 Masterclass with Professor Sir Robert Watson Third of four masterclass sessions on Economic Thought. With Professor Sir Robert Watson (inaugural Humanitas Visiting Professor in Economic Thought). Robert Watson 18 Jun 2012
159 Creative Commons Sir Partha Dasgupta: Masterclass - The Idea of Personhood in Intergenerational Well-Being Second of four masterclass sessions on Economic Thought. With Professor Sir Partha Dasgupta (inaugural Humanitas Visiting Professor in Economic Thought). Partha Dasgupta 18 Jun 2012
160 Creative Commons Sir Partha Dasgupta: Masterclass - Discounting Climate Change First of four masterclass sessions on Economic Thought. With Professor Sir Partha Dasgupta (inaugural Humanitas Visiting Professor in Economic Thought). Partha Dasgupta 18 Jun 2012
161 Creative Commons Sir Partha Dasgupta: The Ethics of Intergenerational Distribution Inaugural lecture by Professor Sir Partha Dasgupta, Humanitas Visiting Professor in Economic Thought. Partha Dasgupta 18 Jun 2012
162 Creative Commons Doing business by making news or making news by doing business? Elena Raviola, Gothenburg University, gives a talk for the Reuters Institute seminar series. Elena Raviola 06 Jun 2012
163 Building a Business: Marketing and Product Development Patrick Mawhood (Head of Product Manufacturing at Sky IQ) discusses marketing and developing your product or service. Patrick Mawhood 22 Feb 2012
164 Creative Commons Internet Marketing for Hi-Tech firms PDF slides covering 'An Introduction to Internet Marketing'. Paul Bhangal 20 Dec 2011
165 Social Media What is social-media, and how can I use it to benefit my business? Anna Storrs 14 Nov 2011
166 Creative Commons Networking for Business Growth Oxford knows you're here - how about the rest of the world? Learn how to expand your networking, using national organisations. Ian Wenman 14 Nov 2011
167 Creative Commons Getting Connected, Finding Partners or Investors A local support network is one of the most important tools for managing your business and personal interactions. In this session, we'll help you get connected. Placi O'Neill-Espejo 14 Nov 2011
168 Creative Commons Making the Most of Your Website Your website is the public face of your business - does yours need a face lift? We'll show you how to keep your site fresh using all the latest analytical tools available. Jeremy Anderson 14 Nov 2011
169 Creative Commons Problem Solving: Issue Analysis and Formulating Strategy PDFs to accompany 'Problem Solving: Issue Analysis and Formulating Strategy'.Using simple management tools to help you define your strategy, it's time to learn the solution to your real problems. Loren Griffiths 14 Nov 2011
170 Creative Commons Marketing and Business Planning This session looks at business planning and market intelligence, understanding your market size and your competitors, and determining your USP. Marc Ventresca 14 Nov 2011
171 Creative Commons Introduction to Building a Business: Moving your Product to the Market Professor Peter Dobson, Academic Director of Begbroke Science Park, gives an introduction to the Building a Business: Moving your Product to the market conference. Peter Dobson 14 Nov 2011
172 Creative Commons Business Models and their Uses in Media Companies Robert Picard, RISJ Director of Research, gives a talk for the Reuters Institute for the Study of Journalism seminar series on 20th October 2011. Robert Picard 31 Oct 2011
173 Creative Commons Building markets: Where innovation meets strategy Dr Marc Ventresca from Oxford University's business school reports on recent advances in economic sociology with examples from markets in high technology, microfinance in Bangladesh, and ecosystem services in Amazonian Peru. Marc Ventresca 26 Sep 2011
174 Creative Commons Media Freedom in Central and Eastern Europe: between political and business pressures Peter Bajomi-Lazar and Vaclav Stetka, Department of Politics and International Relations, Oxford, give a talk for the Reuters Institute of Journalism Hilary term 2011 Seminar series on 23rd February 2011. Peter Bajomi-Lazar, Vaclav Stetka 19 Apr 2011
175 The crisis facing the business models of print media around the world Robert Picard, Professor of Media Economics, Jönköping University and Director of Research, RISJ, gives a talk for the 2011 Hilary term Seminar series. Robert Picard 11 Apr 2011
176 Building a Business: Entrepreneurship and the Ideal Business Plan Fiona Reid (Former Executive Director of the Oxford Centre for Entrepreneurship and Innovation) talks about communicating your vision and the ideal business plan. Fiona Reid 24 Mar 2011
177 Creative Commons Hug me daddy I hate you: the ethical challenges of a C21 business Dr Mick Blowfield, Fellow of St Cross College, gives the second St Cross Special Ethics Seminar on The Ethical Challenges of 21st Century Businesses. Mick Blowfield 22 Mar 2011
178 Creative Commons In Defence of Management Barbara Czarniawska, professor of Management Studies, University of Gothenburg, gives the 2011 Richard Normann lecture at Green Templeton College. Barbara Czarniawska 21 Mar 2011
179 Creative Commons The Future of Journalism John Lloyd, Director of Journalism, Reuters Institute, delivers a lecture on the future of journalism. John Lloyd 22 Feb 2011
180 The Chinese Economy: Myths and Realities Professor Lawrence J Lau delivers the inaugural Mok Hing-YUI Lecture, Oxford China Centre, St Hugh's College, Universiy of Oxford. Lawrence J Lau 16 Aug 2010
181 Creative Commons Introduction to Ethics: Judgment, Motivation, Action Paula Boddington gives a talk introducing the concept of ethics in business as part of the Said Business School's Seminar - The ethics of reputation and the reputation of ethics: oxymoron or research subject? Paula Boddington 27 May 2010
182 Creative Commons In Defense of Business Ethics - Said Business School Centre for Corporate Reputation Roger Crisp gives a talk on business ethics as part of the Said Business School's Seminar - The ethics of reputation and the reputation of ethics: oxymoron or research subject? Roger Crisp 27 May 2010
183 Creative Commons In Defense of Business Ethics - Said Business School Centre for Corporate Reputation Roger Crisp gives a talk on business ethics as part of the Said Business School's Seminar - The ethics of reputation and the reputation of ethics: oxymoron or research subject? Roger Crisp 27 May 2010
184 Creative Commons Business Kay Johnstone talks about why climate change is an issue as much for businesses as it is for governments and also some of the ways in which businesses can adapt to climate change. Kay Johnstone 08 Apr 2010
185 When the Audience Clicks: Buying Attention in the Digital Age Discussion of media buying and the attention-creation industry - showing how the fixation on audiences' click-like behaviour is a disruptive institutional force, and how buyers' new approaches to attention are creating new forms of social discrimination. Joseph Turow 08 Mar 2010
186 Peer to Peer and the Music Industry: The Criminalization of Sharing Examining technical, legal and cultural strategies by the recording industry to persuade people that file-sharing is impossible, immoral, un-cool or dangerous, and the failure of these strategies. Alternative business models are discussed. Matthew David 08 Mar 2010
187 Creative Commons Predicting the Behaviour of Techno-Social Systems: How Informatics and Computing Help to Fight Off Global Pandemics We live in an increasingly interconnected world of 'techno-social' systems, where infrastructures composed of different technological layers are interoperating within the social component that drives their use and development. Alessandro Vespignani 25 Feb 2010
188 Creative Commons Stability and Complexity in Model Banking Systems The recent banking crises have made it clear that increasingly complex strategies for managing risk in individual banks and investment funds (pension funds, etc) has not been matched by corresponding attention to overall systemic risks. Robert May 22 Jan 2010
189 Mandelson: Enterprise-led Recovery Lord Peter Mandelson gave a key-note speech following an invitation by the Oxford Centre for Entrepreneurship and Innovation, Said Business School. Lord Peter Mandelson 10 Dec 2009
190 Creative Commons The End of Business as Usual Distinguished Public Lecture: The end of business as usual by Dr Mohamed El-Erian, Co-CIO of PIMCO. Mohamed El-Erian 18 Nov 2009
191 From Weblogs to Twitter: How Did We Get Where We Are Today and What Are the Main Impacts To Date? What are the most important milestones in the evolution of social media? What factors have shaped their successes and limitations? Kathryn Corrick, Dave Sifry, Bill Thompson, William Dutton 13 Nov 2009
192 The Growth of the Corporate Blog: 'Letting go' of Information Control or Maintaining the Official Line? What do companies expect to gain from maintaining an online 'social media' presence? What are the implications of these trends for the development of traditional public relations strategies and business journalism? Jonathan Silberstein-Loeb, Kara Swisher, Simon Hampton, Mark Rogers 09 Nov 2009
193 Mandelson: Enterprise-led Recovery Lord Peter Mandelson gave a key-note speech following an invitation by the Oxford Centre for Entrepreneurship and Innovation, Said Business School. Lord Peter Mandelson 30 Oct 2009
194 Breaking News: The Changing Relationship Between Blogs and Mainstream Media Panel discussion during the Oxford Social Media Convention 2008 on whether social media necessarily threaten traditional news media, and what, if anything they may have to offer in return. David Levy, Richard Sambrook, John Kelly, Jonathan Ford 30 Oct 2009
195 Creative Commons Repairing Economic Governance Professor Jeffrey Sachs, Director of the Earth Institute at Columbia University and internationally renowned economic advisor, talks about the need to take a systematic long view in repairing international economic governance structures. Jeffrey Sachs 23 Oct 2009
196 Breaking News: The Changing Relationship Between Blogs and Mainstream Media Among the traditional media, blogs and other contributions to citizen journalism have for a long time been regarded as posing a significant threat to 'quality' news reporting ... is this a valid view? What (if anything) can social media offer? David Levy, Richard Sambrook, John Kelly, Jonathan Ford 07 Oct 2009
197 What can we learn from history about the current financial crisis? In this seminar, three Oxford academics will discuss what we can learn from business history about today’s financial crisis. Alan Morrison, Alan Bowman, Christopher McKenna 30 Jul 2009
198 Inside Innovation: The University–Business Interface Tom Hockaday, Managing Director of Isis Innovations, talks about Oxford University’s Technology Transfer Office, helping to transfer products of university research to the business world. Tom Hockaday 01 Jul 2009
199 The Changing Business of Software Michael Cusumano focuses on how both the enterprise and consumer software businesses have been changing over the past decade, building on observations made in his 2004 book, The Business of Software. Michael Cusumano 08 May 2009