Podcast looking at the way in which public health campaigns, in particular the Change4Life campaign are marketed. By Kevin Chan, School of Clinical Medicine, University of Cambridge.
Social marketing and public health with Change4Life
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The Unit for Biocultural Variation and Obesity (UBVO) is an interdisciplinary research unit based at the University of Oxford, dedicated to understanding the complex and interwoven causes of obesity in populations across the world. This seminar series is hosted by the Institute of Social and Cultural Anthropology, University of Oxford.
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- Audio (30.28 MB)