Professor John Deighton identifies emerging market characteristics when dealing with personal data as a collective ecosystem, which supports data applications.
Making markets with personal data
John Deighton is L’Oreal Visiting Professor in Marketing and Professor of Business Administration at Harvard Business School.
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The Dean's Seminar Series presents the latest business research from professors and researchers at Oxford Saïd. Hosted by Peter Moores Dean Professor Peter Tufano, and Dr Felix Reed-Tsochas, Associate Dean for Research, each seminar explores key aspects of specific research fields, such as consumer behaviour in marketing, entrepreneurial finance, or technology and operations management. New seminars are added twice each term.