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1 |
Creative Commons |
Branding: as intimate as it can get to the world of business |
Join us in this episode to listen to Alejandro Arroyo Yamin talk about the past, present and future of branding; why it matters more than we realise, and why the term ‘branding’ doesn’t even begin to cover all that it stands for! Date of recording: 26/11. |
Alejandro Arroyo Yamin, Andreas Finzel |
15 Feb 2022 |
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2 |
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When business and karma collide |
Simon Coley and Albert Tucker of Karma Cola tell the Future of Business podcast how they built a company, a foundation, and a "virtuous circle," bringing organic sodas to consumers and vital investment to communities in Sierra Leone. |
Simon Coley, Albert Tucker |
08 May 2019 |
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3 |
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How The Economist uses newsletters to drive engagement and subscription |
Sunnie Huang, Newsletters Editor of the Economist talks about the strategy behind the publication's newsletters |
Sunnie Huang |
12 Oct 2018 |
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4 |
Creative Commons |
Warden of New College, Miles Young (New College, 1973) |
Miles Young, newly-installed Warden of New College, Oxford, shares his experiences studying history as an undergraduate and talks about how he transitioned into a career in PR and advertising. |
Miles Young |
10 Nov 2016 |
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5 |
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Marketing Conscious Consumption |
Ryan Foley gives a talk for the UBVO seminar series on 26th November 2015. |
Ryan Foley |
08 Feb 2016 |
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6 |
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Interview with Michael Docherty |
We catch up with Cancer Research UK's Director of Digital on fundraising in the digital age. |
Michael Docherty |
03 Aug 2015 |
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7 |
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Making markets with personal data |
Professor John Deighton identifies emerging market characteristics when dealing with personal data as a collective ecosystem, which supports data applications. |
John Deighton |
14 May 2015 |
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8 |
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The Social Economy: Unleashing Value and Productivity through Social Technologies |
Over 70 percent of companies are using social technologies in some way, however very few come anywhere close to achieving the full potential benefit. |
Drummond Bone, Michael Chui, James Manyika, Marc Ventresca |
02 Jan 2013 |
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9 |
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Building a Business: Marketing and Product Development |
Patrick Mawhood (Head of Product Manufacturing at Sky IQ) discusses marketing and developing your product or service. |
Patrick Mawhood |
22 Feb 2012 |
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10 |
Creative Commons |
Internet Marketing for Hi-Tech firms |
PDF slides covering 'An Introduction to Internet Marketing'. |
Paul Bhangal |
20 Dec 2011 |
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11 |
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Social Media |
What is social-media, and how can I use it to benefit my business? |
Anna Storrs |
14 Nov 2011 |
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12 |
Creative Commons |
Networking for Business Growth |
Oxford knows you're here - how about the rest of the world? Learn how to expand your networking, using national organisations. |
Ian Wenman |
14 Nov 2011 |
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13 |
Creative Commons |
Getting Connected, Finding Partners or Investors |
A local support network is one of the most important tools for managing your business and personal interactions. In this session, we'll help you get connected. |
Placi O'Neill-Espejo |
14 Nov 2011 |
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14 |
Creative Commons |
Making the Most of Your Website |
Your website is the public face of your business - does yours need a face lift? We'll show you how to keep your site fresh using all the latest analytical tools available. |
Jeremy Anderson |
14 Nov 2011 |
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15 |
Creative Commons |
Problem Solving: Issue Analysis and Formulating Strategy |
PDFs to accompany 'Problem Solving: Issue Analysis and Formulating Strategy'.Using simple management tools to help you define your strategy, it's time to learn the solution to your real problems. |
Loren Griffiths |
14 Nov 2011 |
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16 |
Creative Commons |
Marketing and Business Planning |
This session looks at business planning and market intelligence, understanding your market size and your competitors, and determining your USP. |
Marc Ventresca |
14 Nov 2011 |
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17 |
Creative Commons |
Introduction to Building a Business: Moving your Product to the Market |
Professor Peter Dobson, Academic Director of Begbroke Science Park, gives an introduction to the Building a Business: Moving your Product to the market conference. |
Peter Dobson |
14 Nov 2011 |
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18 |
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Building a Business: Entrepreneurship and the Ideal Business Plan |
Fiona Reid (Former Executive Director of the Oxford Centre for Entrepreneurship and Innovation) talks about communicating your vision and the ideal business plan. |
Fiona Reid |
24 Mar 2011 |
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19 |
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Building a Business: Marketing: Creating and Keeping Customers |
Jonathan Reynolds (Academic Director of the Oxford Institute of Retail Management) discusses principles of marketing, including using the internet and social media. |
Jonathan Reynolds |
24 Mar 2011 |
