Dr Rafael Ramirez, Director of the Oxford Scenarios Programme at Saïd Business School, discusses using scenarios as a research method and presents his current research in scenario planning practices.
Research on scenario planning practices and using scenarios as a research method
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The Dean's Seminar Series presents the latest business research from professors and researchers at Oxford Saïd. Hosted by Peter Moores Dean Professor Peter Tufano, and Dr Felix Reed-Tsochas, Associate Dean for Research, each seminar explores key aspects of specific research fields, such as consumer behaviour in marketing, entrepreneurial finance, or technology and operations management. New seminars are added twice each term.