Professor Helen Margetts, Director of the Oxford Internet Institute and Professor of Society and the Internet, University of Oxford gives a talk on social media and how it can shape collective action.
Politics by Numbers: How Social Media Shape Collective Action
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The internet and social media bring political change, allowing 'tiny acts' of political participation which can scale up to large-scale mobilisation of millions - but mostly fail.
These new forms of mobilisation increase instability and uncertainty in political systems, challenging policy-makers in both democratic and authoritarian regimes. But they also generate new sources of large-scale data.
Drawing on research carried out for the new book Political Turbulence: How Social Media Shape Collective Action (Margetts, John, Hale and Yasseri, 2015, Princeton University Press), this lecture discussed how social media is changing political systems - and how data science tools and methodologies might be used to understand, explain and even predict the new 'political turbulence'.
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