Dr Clive Barnett (Open University) asks how do consumers know when they are acting responsibly? Are they making a difference when they buy "Fairtrade" or "certified organic"? Can consumers trust these kinds of accreditations?
Enacting the Ethical Consumer
Loading Video...
This presentation will focus on developing a theoretical framework for understanding the relationship between the range of activities used by campaign organisations to enrol support and the ways in which ordinary people attribute meaning to the multiple demands placed on them as 'consumers' to act responsibly. Part of the Michaelmas Term Seminar Series 2010 - 'Certification and Sustainability'
Series:
People:
Oxford Unit:
Keywords:
More in this Series...
The certification of products is not new. However, the past few years have seen an upsurge in consumer demand for much more information about the provenance, authenticity, and performance of products and services, going well beyond authenticity, safety and reliability. Alongside this rise there has been a proliferation of voluntary certification schemes instituted by various combinations of industry associations, nongovernmental organisations (NGOs) and government or quasi-governmental...
Subscribe
Download Media
- Audio (54.77 MB)