AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift presents the theory behind positioning and branding in order to drive traffic and generate interest in any business.
How Do I Market My Business And Sell Products? - Chapter 2
This lecture took place at the Saïd Business School, University of Oxford on November 4th, 2014.
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Building a Business is a lecture series designed to teach the fundamentals of developing a business. Each lecture provides practical information and examples to identify key aspects of successful entrepreneurship. These podcasts are the lecture video recordings registered at the Said Business School in Oxford, United Kingdom.