Dr Timothy Hannigan, Research Fellow at the Oxford Centre for Corporate Reputation, discusses his research of measuring meaning across a collection of texts and its applications in management research.
Measuring meaning structures in text analysis for organisational research
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The Dean's Seminar Series presents the latest business research from professors and researchers at Oxford Saïd. Hosted by Peter Moores Dean Professor Peter Tufano, and Dr Felix Reed-Tsochas, Associate Dean for Research, each seminar explores key aspects of specific research fields, such as consumer behaviour in marketing, entrepreneurial finance, or technology and operations management. New seminars are added twice each term.