# | Episode Title | Description | People | Date | |
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1 | Creative Commons | Branding: as intimate as it can get to the world of business | Join us in this episode to listen to Alejandro Arroyo Yamin talk about the past, present and future of branding; why it matters more than we realise, and why the term ‘branding’ doesn’t even begin to cover all that it stands for! Date of recording: 26/11. | Alejandro Arroyo Yamin, Andreas Finzel | 15 Feb 2022 |
2 | Building a Business: Marketing: Creating and Keeping Customers | Jonathan Reynolds (Academic Director of the Oxford Institute of Retail Management) discusses principles of marketing, including using the internet and social media. | Jonathan Reynolds | 24 Mar 2011 |