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branding

# Episode Title Description People Date
1 Creative Commons Branding: as intimate as it can get to the world of business Join us in this episode to listen to Alejandro Arroyo Yamin talk about the past, present and future of branding; why it matters more than we realise, and why the term ‘branding’ doesn’t even begin to cover all that it stands for! Date of recording: 26/11. Alejandro Arroyo Yamin, Andreas Finzel 15 Feb 2022
2 Building a Business: Marketing: Creating and Keeping Customers Jonathan Reynolds (Academic Director of the Oxford Institute of Retail Management) discusses principles of marketing, including using the internet and social media. Jonathan Reynolds 24 Mar 2011