Julien Schuh examines the circulation of styles and ideas through periodicals in Europe at the turn of the twentieth century.
The International Culture of the Belle Époque: Media, Avant-Garde and Mass Culture in Europe (1880-1920)
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This paper analyses the conditions that allowed the birth of a culture of virality in the European press at the end the of nineteenth century through a specific style, 'Synthetism', which relied on abstraction and deformation. This style developed at the same time in the modernist magazines and in the periodicals of mass consumption.
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