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How to build a successful value-driven membership model

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Duration: 0:26:27 | Added: 26 Feb 2021
In this episode of our 'Future of Journalism' podcast, we look at the values that drive a thriving membership model at an Argentinean news site

We talk to one of Latin America's most senior journalists Chani Guyot whose news website RED/ACCIÓN runs a successful membership model that goes beyond being a revenue stream. We look at how the news outlet engages with members as part of its journalistic mission, and how listening closely to the needs of their audience is a step towards building trust and empathy and bridging polarisation in society.
Find a full transcript and more information on our website: https://reutersinstitute.politics.ox.ac.uk/risj-review?review_types=14&f...

Guest: Chani Guyot is the CEO and Publisher of Argentinean news site RED/ACCIÓN. He is former Editor-in-Chief of La Nación, one of the country's biggest newspapers.
Host: Federica Cherubini is the Head of Leadership Programmes at the Reuters Institute.

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