Building up Steam as Consumers: Women, Rice Cookers and the Consumption of Everyday Household Goods in Japan
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This talk investigates the story of the development of the first automatic electric rice cooker in Japan. With Helen MacNaughtan (SOAS).
In doing so it places this product within a broader historical context of Japanese home appliances as well as within the context of consumption and specifically the role of Japanese women as consumers.
People:
Oxford Unit: